Advisory

I work with owners doing $250,000 to $5 million a year, on the problems that come with running a business that has outgrown the way it was built.

They usually show up in the money, the people, or the owner’s own role. Often in all three at once, because they are frequently the same problem appearing in different places.

The work is hands-on and non-operational. I am in the spreadsheet with you rather than running your company, and I am paid based on whether the business gets better.

How I work →

I also write about all of it at length, usually with the arithmetic shown. Start with the diagnostic → or go straight to what you actually earn per hour.

These days I architect a small portfolio of businesses, with RenegadesMedia as my home base. The work has shifted from doing to building.

My Operating Principles

I seek to live a purpose driven life with clarity, radical ownership and optionality.

  1. Conditions change. Theses endure.

    I believe it is best to judge a decision by whether the conviction beneath it still holds, rather than the noise, discomfort, or the emotional weather of a given day.

  2. Better is better.

    Life-to-date, I have yet to experience ‘balance’ or homeostasis. You are getting worse, smaller, bigger, or better. Better almost always leads to bigger. It is the only way to grow.

  3. Via Negativa.

    I approach life through a lens of probabilistic continuums. Success often comes through the removal of bad options. Life is a pool of possibilities: cut the non-options and the bad ones, until what remains carries the best odds of winning, and the biggest payoff if it does. 

  4. Optionality beats activity.

    I don’t like wasted effort. Prioritize structures over reactions, partnerships over transactions, doors over steps. Know your why.

  5. Outcomes, not activities.

    Delegate ownership and results, rather than tasks. Building a team is a game of persistent, patient urgency.

  6. Leadership is servanthood.

    I believe leadership is a posture of the heart, the mind and the soul, oriented toward the people you are called to serve.

About Me
Young Andrew Puckett

Professional trouble maker...

Since 1999 I've been breaking rules and challenging stereotypes. I grew up in small town Ohio, homeschooled, graduated at 16, trained with olympians, dropped some albums, built a business, made some money, lost some money and to this day, don't know what I want to be when I grow up. At very least, I want to be radically, wholly me and encourage you to be radically, wholly you.