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Category: Ownership

The decisions underneath the business. What you want it to make possible in your life, which problems are existential and which are merely irritating, and the question owners are rarely asked: not only what you are building, but who you are becoming while you build it.

Existential, Important or Merely Irritating

Most owners work the loudest problem rather than the largest. How to sort what is existential from what is merely irritating, and sequence by lead time.

What Is Your Number, and What Happens the Day You Hit It?

Most owners name a number without deciding what kind of number it is. Salary, distributions and enterprise value build different companies.

Am I Building a Business or a High-Paying Job?

A business is an asset. A job requires your presence to function. How to tell which one you own, what it costs and what to do if the honest answer is the second one.

Want to be a part of the journey?​

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